Date Founded Lubrizol was founded in 1928  Key Personnel- Tom Malafronte, Senior Vice President and General Manager, Personal Care and Pharmaceuticals
- Steve Semenczuk, Global Business Director, Personal Care, Home Care and Surfactants
- Chris Murphy, Global R&D Director, Personal Care
- Julie Shlepr, Global Marketing Director, Personal Care
- Annie Bourgeat-Wax, Global Sales Director, Personal Care
Company DescriptionNoveon® Consumer Specialties of Lubrizol Advanced Materials, Inc. is a leading global producer of advanced specialty chemicals for a broad range of consumer and industrial applications. Our history dates to the 1870s. Through the years the company built upon its achievements and product innovations and today that legacy continues as Noveon® Consumer Specialties, of Lubrizol Advanced Materials, Inc., a wholly owned subsidiary of The Lubrizol Corporation. As part of the Lubrizol family, Noveon® Consumer Specialties is positioned to take innovation further, with advanced technology, unsurpassed expertise, a strong global infrastructure and, always, one focus: our customers’ success. 
New products/Technologies/Patents The Noveon® Consumer Specialties portfolio includes polymers and other specialty chemicals, with expertise in synthesis, product development, processing and applications development. Among our new products are Carbopol® Aqua CC polymer, the premier cationic-compatible rheology modifier for low pH applications and Fixate™ Superhold polymer for stiff hold, humidity resistance, superior performance, shine and styling versatility in hair care.
Major Markets- Personal Care
- Home Care, Industrial and Institutional
- Surfactants
- Health Care (and/or Oral Care)
Major Products- Synthetic rheology modifiers – Carbopol® polymers
- Naturally derived methyl glucoside derivatives – Glucamate™ thickeners, Glucam™ humectants, Glucquat™ conditioners and Glucate™ emulsifiers
- Fixative polymers – Fixate™ styling polymers
- Sensory modifiers – Schercemol™ and Hydramol™ esters, SilSense™ specialty silicones and lanolin derivatives
- ChembetaineT82; and Sulfochem™ surfactants
Specialized servicesNoveon® Consumer Specialties is here to support formulators every step of the way. With a balanced portfolio of high quality specialty ingredients, plus a wide variety of prototypes, starting formulations and technical knowledge all backed by unsurpassed technical support and a global supply chain. It’s our business to help you succeed. New for 2009The SensiMap™ Formulating Concept. The sensory profile of emulsion formulations can be optimised by intertwining complementary sensory cues from two seemingly unrelated technologies: Carbopol® polymers to impact the texture element of sensory cues, particularly during the initial application, and Schercemol™ esters to enhance sensory cues from rub-out through afterfeel.
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